Thursday, July 23, 2009

Instant Creativity - Simple Techniques To Ignite Innovation & Problem Solving




by Brian Clegg, Paul Birch
Paperback: 186 pages
Publisher: Kogan Page (February 1, 2007)
Language: English
ISBN-10: 0749448679
ISBN-13: 978-074944867





Book Description
Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups to make the most of their creativity. It offers over 70 quick and simple exercises to help find fresh ideas and solutions to problems. It is designed to assist in combating low inspiration, brainstorming ideas for new projects, creating a better understanding of an ongoing problem, or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals, and project designers.

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