By Tom Porter
Publisher: Spon Press
Number Of Pages: 160
Publication Date: 2000-02-23
ISBN-10 / ASIN: 0419232605
ISBN-13 / EAN: 9780419232605
Book Description:
As "visual animals" architects continue to live and work in a pictorial age in which image-making remains as the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e., at their point of sale. By substituting the words "communication" and "presentation" with the word "selling" we confront the reality of a highly competative world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
26 MB
No comments:
Post a Comment